Monday Moment

Just for subscribers!

Here’s something to keep in mind as you roll into your week:

Take a look at a report you’re currently writing. Are you:

1. Writing for your main reader? Can you picture them in your mind?

2. Clear about your purpose? (e.g., is it to inform? to persuade? to amuse?)

3. Formatting it in a way that will work best for the reader? (e.g., is it familiar to them or presente…